Ace Hotel: Reader

 

When I began at Ace Hotel in 2013, the brand had already carved out a unique space for itself in the blogging world, thanks largely to the efforts of Valentine Freeman. Until about 2017, Ace maintained a Tumblr for all interviews, fun posts, and news. Then, I began helping transition away from Tumblr and more towards a stand-alone editorial platform called The Ace Hotel Reader. I left Ace in 2019, and it seems they got Reader up and running a short time later.

My initial pitch was to focus on longer-form editorial, in depth interviews, and to widen the scope of people we were talking to. I developed programs with Justin Strauss (Just/Talk), Sophia Cosmodopolous (Inside Job), and others. Below is a record of some of the subjects; I’m not sure if these are all archived somewhere by Ace.